Best time to post to Facebook for best engagement rate

Experience shows Wednesdays morning to mid-afternoon are times when Facebook gets most attention. Also, most marketers know this so you may want to explore your audience habits. This also depends on industry you advertise in and on your targeted demographics. Depends on the topic too – some things never go unnoticed: kittens, puppies, toddlers and puppies, and nudity.

How to see your campaign results by changing your Ad Manager columns view

How to see your campaign results by changing your Ad Manager columns view

Here is a 2 minute video how you can change your results view to see basic metrics for your campaign. I am using my own customized preset view named “MihaelaDefault” which I updated by excluding couple of columns and saving the preset. You can do that too.

Basic columns:

  • results – results of your selected campaign eg. page likes, call now clicks, website views etc.
  • reach – how many people had this ad in their view (most probably seeing it)
  • impressions – how many times the ad showed up regardless of being seen
  • CTR (clickthru rate – % of people who clicked on this ad on purpose and went to your website,
  • watched your video, liked your page, etc. Generally everything above 2-3% is good.
  • CPC (cost per click)not as important because it takes into account accidental clicks
  • Cost per result – this is cost per your goal – goal of the campaign.

How to export Facebook campaign from one ads manager and import it to another

How to Export Facebook Campaign From One Ads Manager and Import it to Another

How to export Facebook campaign from one ads manager and import it to another
Note: once you import the campaign, go to the ad set and click SAVE under your custom audience created in the original account. This audience is still here but not saved in your account.
Note re file: if errors come up during import, just open the .csv file and delete values next to problem parameters. Save the file again (don’t worry if it shows up as .txt file now) and upload it. You are done.

How to export Facebook campaign from one ads manager and import it to another

How to export Facebook campaign from one ads manager and import it to anotherNote: once you import the campaign, go to the ad set and click SAVE under your custom audience created in the original account. This audience is still here but not saved in your account.Note re file: if errors come up during import, just open the .csv file and delete values next to problem parameters. Save the file again (don’t worry if it shows up as .txt file now) and upload it. You are done.

Posted by Tessa Digital on Thursday, April 30, 2020