Facebook has confirmed that it's now testing dark mode in its mobile app with some users.
With more companies joining a planned boycott of Facebook ad spend in July, CEO Mark Zuckerberg has said that Facebook will start labelling content from politicians which break platform rules.
YouTube is moving to the next stage of testing with its TikTok like 'Shorts' option.
YouTube has launched a new hub of information on its various platform policies, and how they're implemented.
Snapchat has published a new trends report, which highlights all the key topics that have seen increased discussion among Snapchatters in the first half of 2020.
YouTube has showcased some of the best examples of advertising on its platform as part of its 2020 NewFronts event.
Google will enable more businesses to utilize is messaging tools, which connect consumers direct from search and map listings.
TikTok has launched a new 'TikTok fo Business' website, which is a hub for news and information around how marketers can make use of the platform.
Facebook is adding new warning labels to get users to re-think sharing of old articles in the context of new information.
Facebook is providing more color customization options for groups in order to cater to vision-impaired users.
Facebook-owned WhatsApp is working on animated stickers, which could add another element to your chats.
After first launching its TikTok-like 'Reels' function to users in Brazil, Instagram is now expanding the option to more markets.
Snapchat has published a new report which looks at how Snapchatters are responding to the COVID-19 pandemic.
LinkedIn has launched a new COVID-19 recovery tracker to highlight key economic indicators as we navigate through the pandemic.
Facebook is rolling out some new updates to its Live Producer live-streaming platform, including graphic overlays and feature links.
Several big-name brands will halt their Facebook ad spend next month in protest over the company's decision not to address hate speech.
Google has announced a change in its data retention approach, which will see it auto-delete user activity data after 18 months.
YouTube is looking to provide some new education and entertainment options for the summer break.
Twitter has once again added a warning to a tweet from US President Donald Trump for violating its terms against abusive behavior.
Noticed more ads in your Twitter feed of late? Twitter testing out some new, in-feed presentation options.
Facebook is rolling out a new tool to help businesses comply with California's data-protective Consumer Privacy Act.
Facebook will run a series of digital marketing education and information sessions over the US summer to help businesses maximize their online efforts.
Facebook's experimental NPE team has released its ninth app, a crowd-sourced predictions platform called 'Forecast'.
Facebook is moving into the next stage of VR adoption, with the retirement of its first-generation standalone headset.
Instagram has published a new set of requirements for businesses looking to use its shopping tools, including the new Shops option.
Instagram is giving new advertisers in some regions the option to create Instagram ads without having to link to Facebook Ads Manager.
TikTok is looking to show its support for the LGBTQ+ community with a range of announcements for Pride Month.
Google has dubbed this week 'International Small Business Week', and is providing a range of educational resources and tools to assist SMBs with their digital presence.
Ensure your visuals look their best with this overview of key image size and formatting requirements across the major social platforms.
Facebook has published a new report which looks at how consumer packaged goods businesses can utilize influencer marketing to maximize their reach and response.
Microsoft has announced that it will shutter its Mixer gaming platform, and merge Mixer into Facebook Gaming.
Google is adding fact check markers to Google Image search results as another means to help reduce the spread of misinformation.
Google is adding fact check markers to Google Image search results as another means to help reduce the spread of misinformation.
LinkedIn continues to make its new 'Stories' feature more widely available, this time bringing it to Australian users.
Video can play a key role in maximizing your eCommerce marketing – check out these stats.
Webinars and podcasts can help you build deeper relationships with your audience – but which one is better? Some key pointers for your business.
Game streaming platform Twitch could be set to become a much bigger focus as it moves into live sports broadcasting.
LinkedIn has published a new guide to using its Events and live-streaming tools for your business functions.
Civil rights groups have called on advertisers to stop their Facebook ad spend in July in protest against the company's inaction over racist and divisive content.
Facebook has announced a range of new measures to help address racial inequality, both in the broader community and inside Facebook.
Facebook has removed several posts and ads from the Trump Administration over their use of offensive historic references.
Facebook has launched another set of legal proceedings against companies that sought to misuse its services.
YouTube is rolling out two new ad types in order to help marketers capitalize on the rise of online video.
Google has launched a new, Pinterest-style app, which could be another measure in its efforts to keep Pinterest at bay.
Pinterest has committed to improving its internal culture after two former employees raised significant concerns about its treatment of people of color.
WordPress – Easy, free and very customizable. We use WordPress for all of our websites and blogs.
Weebly – Easy website builder.
StudioPress – Well designed and well supported WordPress themes for building blogs and websites. Many of the themes are mobile responsive.
Theme Forest – Massive selection of WordPress themes. If you can’t find what you want at StudioPress, head over to Theme Forest.
Google Tag Manager – We use this as a way to quickly deploy new scripts on our site, easily install tracking code, and develop advanced rules for when these scripts should run. This is free and helps side step IT…it’s a win/win
Sucuri – We use Sucuri to monitor our websites for malware and clean up the website if we get hacked.
BackUp Buddy – Back up your WordPress website so you can restore if your site crashes or gets hacked.
OptimizePress 2 – We build landing pages and membership sites using Optimize Press 2. Pick from a list of templates that are proven to work or build your own. We use Optimize Press to build most of our long-form sales pages.
Lead Pages – We use Lead Pages to build most of our opt-in squeeze pages and Video Sales Letter pages.
Instapage – This is our landing page prototype tool. When we don’t have dev resources or aren’t sure how a new design will perform, we use Instapage to test it out.
Unbounce – A more technical landing page tool creator with clean code and beautiful templates. Definitely worth a shot if you love great design.
Rackspace – We’re currently using Rackspace to host digitalmarketer.com.
WP Engine – Solid WordPress hosting and with unparalleled security.
HostGator – If you are just starting out and are looking for low-cost hosting, we recommend HostGator.
GoDaddy – We register all of our domains at GoDaddy. The interface is straight forward and the price is right.
OptimizePress – We build the membership pages themselves in Optimize Press and, again, password protect those pages using Memberium.
Maropost – Most of our promotional email is sent through Maropost. It’s an enterprise level system that allows for sophisticated email list segmentation.
InfusionSoft – We send some email through InfusionSoft but, in many cases, our email marketing needs have outgrown InfusionSoft.
AWeber – If you are just starting out we use and recommend AWeber for its deliverability and ease of use.
ActiveCampaign – Very powerful email marketing automation with a lightweight CRM.
Klaviyo – Very good email marketing software for ecommerce businesses.
Screenflow – If you’re using a Mac we recommend Screenflow for creating screencast video. It’s simple to record and edit from within this program.
Camtasia – For PC users we recommend using Camtasia. Similar to Screenflow you can easily create and edit screencast video.
Jing – For short form screencast video we use Jing. You can turn it on, shoot a quick screencast video and shoot a link to a colleague or customer where they can view the video.
SnagIt – Capture almost anything on your screen, make edits, resize. It’s a bloggers must have tool.
EZS3 – We use EZS3 to upload and deliver video that we host on Amazon S3. We can customize the video player and generate the embed code from within EZS3.
Wistia – We use Wistia to add email opt-ins and other calls-to-action to video. It looks great on every device and has outstanding analytics.
HandBrake – We use Handbrake to compress video and convert video from nearly any format into a format we can use.
PowToon – Easily create explainer video.
Video Blocks – You’ll find a great selection of reasonably priced royalty free video on Video Blocks. We use them to add a bit of flare to our videos.
InfusionSoft – We use InfusionSoft to manage our customers, process payments and manage access to our various membership websites. We also occasionally send email through InfusionSoft.
Samcart – Used to build order forms and other pages that “sell”.
Stripe – Dependable, easy to configure payment processing with a rich feature set.
Braintree – Secure payment processor and gateway all in one.
Square – We use Square to process credit card payments at our events.
NMI – NMI has been a reliable payment gateway for Digital Marketer for years.
Transmit – For Mac users we recommend Transmit for FTP, SFTP and to manage files on Amazon S3.
Filezilla – For PC user we recommend Filezilla for FTP and SFTP. It’s free and well supported.
Versions – For Mac users we recommend Versions for version control and tracking changes made to files.
Evernote – The ultimate productivity tool for syncing information across all of your devices. Highly searchable.
HipChat – We use HipChat as our private Instant Message platform in the office. You can share files and create private rooms.
Gliffy – We use Gliffy to draw diagrams and map out plans for marketing funnels.
Podio – We use Podio as our project management platform. We can share files, track progress and collaborate on specific projects from within Podio.
Google Docs – We use Google Docs to store and collaborate on documents that we use and update often.
Dropbox – This I how we keep our files in order, especially those pesky large file folders that you can share via email. We use this for our internal teams and for our partner initiatives too.
Slack – We’ve recently outsed HipChat with Slack. It’s another great internal chat tool with more bells and whistles.
GoToMeeting – We use GoToMeeting for small meetings where we need screen sharing capability.
GoToWebinar – We use GoToWebinar to deliver and record large webinars to customers and prospects.
HootSuite Pro – We use Hootsuite Pro to manage Twitter. We like how easy it is to add Google UTM parameters in the pro version. It’s easy to use and cloud based.
MeetEdgar – Another alternative to Hootsuite that we use to schedule our posts on social media. Make sure to use UTM parameters to measure your social media efforts in Google Analytics.
Mention – Social listening and reputation management software with a reasonable price.
Dreamstime – We use Dreamstime to purchase royalty free images for blog posts and other marketing collateral. They have a very large selection and good pricing.
Adobe Creative Cloud – We use Photoshop, Illustrator, After Effects, Premiere Pro and occasionally Dreamweaver in-house to create and edit graphics, web pages and video.
Zendesk – We use Zendesk to manage customer service both through email and phone.
HelpScout – Dependable and secure help desk software.
Analytics, Testing & Optimization Tools
Visual Website Optimizer – For drop-dead simple ease of use in creating split and multi-variate website tests we recommend Visual Website Optimizer. It’s point-and-click interface and support documentation make it easy to get started testing.
Improvely – Get Analytics that show how funnels are performing.
Clickmeter – Create and track the performance of links.
Google Analytics – We’ve tried the more expensive analytics solutions and we keep coming back to good ol’ Google Analytics.
Optimonk – We use Optimonk for our onsite retargeting efforts. We use this for our exit pops, scroll pops, and targeted offers.
Optinmonster – This is an alternative to Optimonk with it’s main strength coming from the WordPress plugin. They’ve recently released a SaaS option that is definitely worth checking out.
BananaSplash – A mobile-centric pop-up tool that utilizes mobile templates and advanced targeting.
TruConversion – A qualitative data tool that provides heatmaps, session recordings, user surveys, and more.
Hotjar – Heatmaps, session recordings, user surveys, and more in a single tool.
PushCrew – We use PushCrew to send push notifications to blog readers, podcast listeners and customers. We send a mix of content and offers.
Contest Domination – We use this at Native Commerce to create viral contests.
Gleam – We use Gleam to create contests and social rewards programs to increase shares, consumption, and sales.
a case in point showing how online trolling (and consequential virality) works. Screenshots show the tactics employed while metrics support my assumptions. The post is organic from a 21 followers page.
Word ‘trolls’ really doesn’t apply to the advanced tactics these commentators undertake. Nowadays they are organized, come in groups, united in their goal which is usually to be the opposing side of an issue and drown the voices of regular visitors in the number of their comments. If anyone knows the word for this type of organized trolling, please share.
I have a new current events fact-checking Facebook page. I’ve had it for about 2 months and have only 21 followers, 16 likes and not looking to grow the audience right now.
About two weeks old post about police brutality has gained modest traction as some 10 non-fans shared and reacted. But somehow the post caught attention of a troll. That was less than 24 hours ago. Since then this post gained 75 reactions and comments which drowned every other comment. Nobody responded to their comments, so there is no discussion or conflict. Yet. But if anyone did respond, this would be ugly.
This example shines a light on manipulation of online attention: not only is it impossible to see others’ opinions but this flood of unified message is drowning the fact that the event had occurred regardless of anyone’s opinion. A random visitor sees 75 people pointing out the sky is green, they too may think 75 people cannot be wrong.
*Note: in order to avoid conflict on your page you may attempt to hide or delete problematic comments. This is fine while its manageable. But an army of organized trolls can and will overwhelm you at which point you can only delete the post – or risk them spread through your page and do intentional damage.
Original link from the picture: https://twitter.com/_popaboywill…/status/1267257954048278529
Facebook Page likes:
On June 8 we talked about FB pages new feature where you can invite to like your page all those who liked your posts (especially those you boosted) but didn’t like your page. (Link to that post is here https://m.facebook.com/story.php?story_fbid=578817226087921&id=227596434543337)
We figured out how to get that Invite All button when we want it – it’s not from FB Page Manager, it’s actually from your personal profile then you go to settings > my pages > and you go to your page notifications. You will see notifications such as “Jane Doe and John Doe liked your post. Help them see more by inviting them to like your page”. You click on that type of notifications and ONLY THEN CAN YOU SEE this INVITE ALL button.
Screenshots below how to get to your page via your profile and notifications offering you this Invite All option.