How to see your campaign results by changing your Ad Manager columns view

How to see your campaign results by changing your Ad Manager columns view

Here is a 2 minute video how you can change your results view to see basic metrics for your campaign. I am using my own customized preset view named "MihaelaDefault" which I updated by excluding couple of columns and saving the preset. You can do that too.

Basic columns:

  • results - results of your selected campaign eg. page likes, call now clicks, website views etc.
  • reach - how many people had this ad in their view (most probably seeing it)
  • impressions - how many times the ad showed up regardless of being seen
  • CTR (clickthru rate - % of people who clicked on this ad on purpose and went to your website,
  • watched your video, liked your page, etc. Generally everything above 2-3% is good.
  • CPC (cost per click)not as important because it takes into account accidental clicks
  • Cost per result - this is cost per your goal - goal of the campaign.