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16 Areas of Every Digital Marketing Business & Digital Tools We Recommend

Website Platforms

WordPress –  Easy, free and very customizable.  We use WordPress for all of our websites and blogs.

Weebly – Easy website builder.

StudioPress – Well designed and well supported WordPress themes for building blogs and websites.  Many of the themes are mobile responsive.

Theme Forest – Massive selection of WordPress themes.  If you can’t find what you want at StudioPress, head over to Theme Forest.

Google Tag Manager – We use this as a way to quickly deploy new scripts on our site, easily install tracking code, and develop advanced rules for when these scripts should run. This is free and helps side step IT…it’s a win/win

Sucuri – We use Sucuri to monitor our websites for malware and clean up the website if we get hacked.

BackUp Buddy – Back up your WordPress website so you can restore if your site crashes or gets hacked.

Landing Pages

OptimizePress 2 – We build landing pages and membership sites using Optimize Press 2.  Pick from a list of templates that are proven to work or build your own.  We use Optimize Press to build most of our long-form sales pages.

Lead Pages – We use Lead Pages to build most of our opt-in squeeze pages and Video Sales Letter pages.

Instapage – This is our landing page prototype tool. When we don’t have dev resources or aren’t sure how a new design will perform, we use Instapage to test it out.

Unbounce – A more technical landing page tool creator with clean code and beautiful templates. Definitely worth a shot if you love great design.

Hosting/Domain Registration

Rackspace – We’re currently using Rackspace to host digitalmarketer.com.

WP Engine – Solid WordPress hosting and with unparalleled security.

HostGator – If you are just starting out and are looking for low-cost hosting, we recommend HostGator.

GoDaddy – We register all of our domains at GoDaddy.  The interface is straight forward and the price is right.

Membership Sites

WordPress + Infusionsoft + Memberium – We use the Memberium plug-in for WordPress to verify member access with Infusionsoft.

OptimizePress – We build the membership pages themselves in Optimize Press and, again, password protect those pages using Memberium.

Email Marketing

Maropost – Most of our promotional email is sent through Maropost.  It’s an enterprise level system that allows for sophisticated email list segmentation.

InfusionSoft – We send some email through InfusionSoft but, in many cases, our email marketing needs have outgrown InfusionSoft.

AWeber – If you are just starting out we use and recommend AWeber for its deliverability and ease of use.

ActiveCampaign – Very powerful email marketing automation with a lightweight CRM.

Klaviyo – Very good email marketing software for ecommerce businesses.

Screen Capture

Screenflow – If you’re using a Mac we recommend Screenflow for creating screencast video.  It’s simple to record and edit from within this program.

Camtasia – For PC users we recommend using Camtasia.  Similar to Screenflow you can easily create and edit screencast video.

Jing – For short form screencast video we use Jing.  You can turn it on, shoot a quick screencast video and shoot a link to a colleague or customer where they can view the video.

SnagIt –  Capture almost anything on your screen, make edits, resize.  It’s a bloggers must have tool.

Video

EZS3 – We use EZS3 to upload and deliver video that we host on Amazon S3.  We can customize the video player and generate the embed code from within EZS3.

Wistia – We use Wistia to add email opt-ins and other calls-to-action to video.  It looks great on every device and has outstanding analytics.

HandBrake – We use Handbrake to compress video and convert video from nearly any format into a format we can use.

PowToon – Easily create explainer video.

Video Blocks – You’ll find a great selection of reasonably priced royalty free video on Video Blocks.  We use them to add a bit of flare to our videos.

CRM

InfusionSoft – We use InfusionSoft to manage our customers, process payments and manage access to our various membership websites.  We also occasionally send email through InfusionSoft.

Samcart – Used to build order forms and other pages that “sell”.

Payment Processing

Stripe – Dependable, easy to configure payment processing with a rich feature set.

Braintree – Secure payment processor and gateway all in one.

Square – We use Square to process credit card payments at our events.

NMI – NMI has been a reliable payment gateway for Digital Marketer for years.

Website Development

Transmit – For Mac users we recommend Transmit for FTP, SFTP and to manage files on Amazon S3.

Filezilla – For PC user we recommend Filezilla for FTP and SFTP.  It’s free and well supported.

Versions – For Mac users we recommend Versions for version control and tracking changes made to files.

Productivity

Evernote – The ultimate productivity tool for syncing information across all of your devices.  Highly searchable.

HipChat – We use HipChat as our private Instant Message platform in the office.  You can share files and create private rooms.

Gliffy – We use Gliffy to draw diagrams and map out plans for marketing funnels.

Podio – We use Podio as our project management platform.  We can share files, track progress and collaborate on specific projects from within Podio.

Google Docs – We use Google Docs to store and collaborate on documents that we use and update often.

Dropbox – This I how we keep our files in order, especially those pesky large file folders that you can share via email. We use this for our internal teams and for our partner initiatives too.

Slack – We’ve recently outsed HipChat with Slack. It’s another great internal chat tool with more bells and whistles.

Virtual Meeting/Webinar

GoToMeeting – We use GoToMeeting for small meetings where we need screen sharing capability.

GoToWebinar – We use GoToWebinar to deliver and record large webinars to customers and prospects.

Social Media

HootSuite Pro – We use Hootsuite Pro to manage Twitter.  We like how easy it is to add Google UTM parameters in the pro version.  It’s easy to use and cloud based.

MeetEdgar – Another alternative to Hootsuite that we use to schedule our posts on social media. Make sure to use UTM parameters to measure your social media efforts in Google Analytics.

Mention – Social listening and reputation management software with a reasonable price.

Graphic Design/Images

Dreamstime – We use Dreamstime to purchase royalty free images for blog posts and other marketing collateral.  They have a very large selection and good pricing.

Adobe Creative Cloud – We use Photoshop, Illustrator, After Effects, Premiere Pro and occasionally Dreamweaver in-house to create and edit graphics, web pages and video.

Customer Service

Zendesk – We use Zendesk to manage customer service both through email and phone.

HelpScout – Dependable and secure help desk software.

Analytics, Testing & Optimization Tools

Visual Website Optimizer – For drop-dead simple ease of use in creating split and multi-variate website tests we recommend Visual Website Optimizer.  It’s point-and-click interface and support documentation make it easy to get started testing.

Improvely –  Get Analytics that show how funnels are performing.

Clickmeter – Create and track the performance of links.

Google Analytics – We’ve tried the more expensive analytics solutions and we keep coming back to good ol’ Google Analytics.

Optimonk – We use Optimonk for our onsite retargeting efforts. We use this for our exit pops, scroll pops, and targeted offers.

Optinmonster – This is an alternative to Optimonk with it’s main strength coming from the WordPress plugin. They’ve recently released a SaaS option that is definitely worth checking out.

BananaSplash – A mobile-centric pop-up tool that utilizes mobile templates and advanced targeting.

TruConversion – A qualitative data tool that provides heatmaps, session recordings, user surveys, and more.

Hotjar – Heatmaps, session recordings, user surveys, and more in a single tool.

PushCrew – We use PushCrew to send push notifications to blog readers, podcast listeners and customers. We send a mix of content and offers.

Contest Tools

Contest Domination – We use this at Native Commerce to create viral contests.

Gleam – We use Gleam to create contests and social rewards programs to increase shares, consumption, and sales.

Let’s talk about online trolls

***
Summary:

a case in point showing how online trolling (and consequential virality) works. Screenshots show the tactics employed while metrics support my assumptions. The post is organic from a 21 followers page.
***

 

Detail:

Word ‘trolls’ really doesn’t apply to the advanced tactics these commentators undertake. Nowadays they are organized, come in groups, united in their goal which is usually to be the opposing side of an issue and drown the voices of regular visitors in the number of their comments. If anyone knows the word for this type of organized trolling, please share.

I have a new current events fact-checking Facebook page. I’ve had it for about 2 months and have only 21 followers, 16 likes and not looking to grow the audience right now.

About two weeks old post about police brutality has gained modest traction as some 10 non-fans shared and reacted. But somehow the post caught attention of a troll. That was less than 24 hours ago. Since then this post gained 75 reactions and comments which drowned every other comment. Nobody responded to their comments, so there is no discussion or conflict. Yet. But if anyone did respond, this would be ugly.

This example shines a light on manipulation of online attention: not only is it impossible to see others’ opinions but this flood of unified message is drowning the fact that the event had occurred regardless of anyone’s opinion. A random visitor sees 75 people pointing out the sky is green, they too may think 75 people cannot be wrong.

*Note: in order to avoid conflict on your page you may attempt to hide or delete problematic comments. This is fine while its manageable. But an army of organized trolls can and will overwhelm you at which point you can only delete the post – or risk them spread through your page and do intentional damage.
Original link from the picture: https://twitter.com/_popaboywill…/status/1267257954048278529

 

Best time to post to Facebook for best engagement rate

Experience shows Wednesdays morning to mid-afternoon are times when Facebook gets most attention. Also, most marketers know this so you may want to explore your audience habits. This also depends on industry you advertise in and on your targeted demographics. Depends on the topic too – some things never go unnoticed: kittens, puppies, toddlers and puppies, and nudity.

Post-Corona Work Habits Changes

Post Corona Change in Work Habits

Humans are social animals. Enough said.

Stability, digital and agility will be priorities

Going forward investment decisions will be made based on digital-first and stability.

 

Platforms that enable local sourcing

Because of global limitations, at this time of crisis it is local suppliers and distributors that have come through with the goods. The only thing missing is a digital tool to help meet the demand.

So big chains are losers and local suppliers winners in a national crisis.

 

Work from Home gains credibility

I can imagine a situation where some organisations will want to keep some face-to-face time an option . Imagine cost the company could cut with less space to rent, less equipment and tech and probably no workers comp claims. This reason alone is enough to believe we probably won’t go back to mass scale working spaces with everyone in one place.

 

Your value will be determined even more so by what you produce

In WFH scenario, your outcomes, the value you add and what you produce will be brought to the fore simply because people can’t ‘see’ you.

 

Soft skills will win big

Tech savvy and those with emotional intelligence strong enough to navigate the absence of body language communication as well as shy people online communication gives you the ability to pause for thought, edit, and carve out a voice for yourself.

 

 

 

 

Virtual events will be a permanent feature

Its funny to think that virtual events were looked down on by many people just a month or two ago .

Actually, because the cost is drastically reduced online, you can bring more regular events, with great content, directly to people that need it, when they need it.

 

Business travel will become less essential

Of course business travel will still be a thing. Some things just are better in person. But in general all those in person people will feel the need to master online networking too. In other words – business travel is up in the air.

 

Precedents are being set that we haven’t yet anticipated

Even though much has been left to chance rather than rules in this pandemic, we need to be careful that this does not continue and we dont fully provide away our rights to virtual privacy.

How to export Facebook campaign from one ads manager and import it to another

How to Export Facebook Campaign From One Ads Manager and Import it to Another

How to export Facebook campaign from one ads manager and import it to another
Note: once you import the campaign, go to the ad set and click SAVE under your custom audience created in the original account. This audience is still here but not saved in your account.
Note re file: if errors come up during import, just open the .csv file and delete values next to problem parameters. Save the file again (don’t worry if it shows up as .txt file now) and upload it. You are done.

How to export Facebook campaign from one ads manager and import it to another

How to export Facebook campaign from one ads manager and import it to anotherNote: once you import the campaign, go to the ad set and click SAVE under your custom audience created in the original account. This audience is still here but not saved in your account.Note re file: if errors come up during import, just open the .csv file and delete values next to problem parameters. Save the file again (don’t worry if it shows up as .txt file now) and upload it. You are done.

Posted by Tessa Digital on Thursday, April 30, 2020

Post-Corona New Business Practices

Post-Corona Changes in Business Practices

 

  • Accelerated digital transformation. People are being forced to work from home, but their whole life is being forced to adapt digitally. These behaviors will not disappear once the quarantine is over, it’s very likely that people who have been forced to adopt digital practices will continue these. The companies which are best placed to benefit from the situations are those which offer comfort, convenience or necessity for consumers. For brands there’s space to think about the digitization of your product, not just the delivery.

 

  • There is no ‘return to ‘normal’ after this’. Even if things were to rebound 100%, you can’t live through something like this and not remember it. Consumers have every reason to be cautious now and for the foreseeable future.

For instance, we were already seeing consumers pulling back on buying new clothes in favor of thrifting. I think you will continue to see an embrace of thrift, but across more and more sectors. So not just a turn away from fast fashion but a stronger embrace of craft, of do it yourself, of self-sufficiency. ‘How can brands empower consumers to be more self-sufficient?’

 

  • At times of crisis innovation flourishes.  Contactless solutions may increasingly replace what used to be high-touch activities, such as concerts or fitness, as well as in-demand human tasks like shipping and delivery. Buying a house online? – Totally possible and done in New Zealand.

 

Some Opportunities and Start Preparing for Downsides

  • Eight-hour workdays no longer exist. Being online all the time will also change the typical workday. This requires employees to set clear boundaries, apportioning their family time, personal time, leisure time, and sleeping hours. Otherwise, they risk an unbearable day and decreased quality of life.

 

  • Increased use of temporary and part-time workers. Companies scarred by the response to the pandemic will be reluctant to add full-time roles when they could add flexible roles instead. There is no need for those long powerpoint presentations, as agendas are more focused, enabling meeting times to be cut dramatically.

 

  • Fewer middle managers and consultants. With their digital transformation, companies will need far fewer middle managers, project managers, and executive assistants. Managers’ jobs should be changed into team leadership roles where the managers produce and coach. Instead of consultants that do management’s work, companies should give the challenges to their own employees who know the business far better than any consultant.

 

  • Cutting back business trips. The pandemic has shown us we don’t need to fly to Shanghai or Zurich for business reviews. Using videoconferencing programs, like Zoom or Skype, meetings can be just as effective online.

 

  • Renewed focus on outcomes instead of controlling employees’ time. The role of leaders will shift to further attention on empowering their employees, energizing them around a common mission, and measuring the outcomes of their work. Instead of measuring employees’ inputs, companies will shift to results and forward-looking metrics like market share and customer feedback.
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