With several nations reportedly weighing a ban on TikTok, following India's removal of the app, the platform has shared its latest report into official content removal and takedown requests.
Amid More Questions About Data-Sharing, TikTok Releases Latest Transparency Report Read More »
WhatsApp has added two new two new tools to help businesses promote their WhatsApp presence: QR codes for businesses and catalog links for sharing product listings.
WhatsApp Adds QR Codes for Businesses and Catalog Links to Simplify Sharing Read More »
Facebook has removed another set of accounts for 'coordinated inauthentic behavior', including a new group linked to the right-wing Proud Boys in the US.
Facebook has added a new Community Management education stream to its free Blueprint program.
Facebook Adds New, Free Courses in Effective Community Management Read More »
Google is adding new Knowledge Panel information listings to Google Images results, helping to provide more context about visual entries.
Google Adds New Knowledge Panel Insights to Google Image Results for Added Context Read More »
A new job posting has pointed to Twitter's development of a new, subscription-based offering – though how that would function is unclear.
TikTok is opening its platform up to all advertisers with its new, self-serve ad buying platform.
TikTok Opens its Self-Serve Ad Platform to All Businesses Read More »
An audit of Facebook's approach to civil rights has raised serious concerns with the platform's policies, in particular, it's decision not to fact-check political ads or take action on comments from political leaders.
After testing it out over the last few months, Instagram will now enable all users to pin up to three comments on their posts.
Instagram Gives All Users the Option to Pin Post Comments Read More »
YouTube has launched a new 'Analytics for Artists' dashboard which will help musicians better understand how their content is used across the platform.
YouTube Launches New ‘Analytics for Artists’ to Provide More Insight for Musicians Read More »
WhatsApp is now rolling out its dark mode option for web users, after launching it in the app back in March.
source https://www.socialmediatoday.com/news/whatsapps-rolling-out-dark-mode-for-its-web-version/581181/
WhatsApp’s Rolling Out Dark Mode for its Web Version Read More »
Google is adding some new tools to help advertisers maximize their ad campaigns, including trend-based recommendations and insights into Smart Bidding.
Google Adds New Prediction and Trend Tools to Help Maximize Ad Campaigns Read More »
YouTube will make 8-minute videos eligible for mid-roll ads, while also adding mid-roll ad breaks to more videos.
YouTube’s Adding More Ads, with Mid-Roll Breaks Available in Shorter Videos Read More »
Snapchat has published new research into how users engage with sports content in the app.
Snapchat Shares New Data on Sports Engagement Among Users Read More »
Instagram has launched a global test of its new Shops tab, which, eventually, will make it easier for users to buy direct from businesses in the app.
Instagram Launches Test of New ‘Shops’ Tab with Selected Users Read More »
At some stage, all social media managers will need to deal with negative comments. Here's a simple overview of how to address them.
How to Manage Negative Social Media Comments [Infographic] Read More »
Looking to improve your Google search rankings? Here's a handy checklist of key on-page SEO considerations to keep in mind.
On Page SEO: The Key Considerations for Ranking Higher on Google [Infographic] Read More »
With live video consumption on the rise, and in-person events off the cards, here's an overview of how nonprofits can make best use of live-streaming for their fundraising efforts.
An Overview of Effective Live-Streaming for Nonprofit Organizations Read More »
With concerns rising about China's recent actions in India and Hong Kong, concerns around data gathering by social apps has also come into focus.
source https://www.socialmediatoday.com/news/tiktok-china-and-the-new-data-battleground/581092/
TikTok, China and the New Data Battleground Read More »
A lead nurturing program can help to maximize your sales pipeline – check out these lead nurturing tips.
The shift to work from home will have various implications for businesses – here's an overview of some of the key challenges and considerations.
Managing Cybersecurity and Other Concerns Amid the Work from Home Shift [Infographic] Read More »
Facebook ads can be a powerful outreach and promotion option – but there are some key mistakes that you need to avoid.
6 Facebook Ad Mistakes That Can Sink Your Marketing Budget (and How to Avoid Them) Read More »
Webinars can be a great way to boost brand awareness, but they can also serve valuable and important purpose in various stages of the buying journey.
How B2B Marketers Make Webinars Work Up, Down and Beyond the Sales Funnel [Infographic] Read More »
Looking to improve your Facebook and Instagram ad performance? Check out these tips.
How to Design Compelling Facebook and Instagram Ads That Convert [Infographic] Read More »
Facebook is adding new prompts on both Facebook and Instagram to urge mask use in the US, as COVID-19 cases reach new highs.
Facebook Adds New Prompts to Urge Mask Use in the US as COVID-19 Cases Continue to Rise Read More »
LinkedIn has rolled out a range of new tweaks, including new Follower analytics for company pages, a new audio option for pronunciation on user profiles, and a new limit on company page invites.
Get ready for the next level of the Instagram Stories takeover…
Instagram is Testing a Full-Screen Stories Display as Stories Usage Continues to Rise Read More »
Google is adding its auto-generated 'Smart Replies', which provide quick response options based on machine learning, to YouTube Studio to help creators engage with their communities.
Google Adds Auto-Generated ‘Smart Replies’ to YouTube Studio Read More »
TikTok has shared a new collection of notes on how brands can utilize its platform to best effect.
WhatsApp has announced a range of new, interactive tools, including animated stickers, QR codes, new dark mode options, and more
WhatsApp Launches Animated Stickers, QR Codes and New Video Call Options Read More »
WordPress – Easy, free and very customizable. We use WordPress for all of our websites and blogs.
Weebly – Easy website builder.
StudioPress – Well designed and well supported WordPress themes for building blogs and websites. Many of the themes are mobile responsive.
Theme Forest – Massive selection of WordPress themes. If you can’t find what you want at StudioPress, head over to Theme Forest.
Google Tag Manager – We use this as a way to quickly deploy new scripts on our site, easily install tracking code, and develop advanced rules for when these scripts should run. This is free and helps side step IT…it’s a win/win
Sucuri – We use Sucuri to monitor our websites for malware and clean up the website if we get hacked.
BackUp Buddy – Back up your WordPress website so you can restore if your site crashes or gets hacked.
OptimizePress 2 – We build landing pages and membership sites using Optimize Press 2. Pick from a list of templates that are proven to work or build your own. We use Optimize Press to build most of our long-form sales pages.
Lead Pages – We use Lead Pages to build most of our opt-in squeeze pages and Video Sales Letter pages.
Instapage – This is our landing page prototype tool. When we don’t have dev resources or aren’t sure how a new design will perform, we use Instapage to test it out.
Unbounce – A more technical landing page tool creator with clean code and beautiful templates. Definitely worth a shot if you love great design.
Rackspace – We’re currently using Rackspace to host digitalmarketer.com.
WP Engine – Solid WordPress hosting and with unparalleled security.
HostGator – If you are just starting out and are looking for low-cost hosting, we recommend HostGator.
GoDaddy – We register all of our domains at GoDaddy. The interface is straight forward and the price is right.
WordPress + Infusionsoft + Memberium – We use the Memberium plug-in for WordPress to verify member access with Infusionsoft.
OptimizePress – We build the membership pages themselves in Optimize Press and, again, password protect those pages using Memberium.
Maropost – Most of our promotional email is sent through Maropost. It’s an enterprise level system that allows for sophisticated email list segmentation.
InfusionSoft – We send some email through InfusionSoft but, in many cases, our email marketing needs have outgrown InfusionSoft.
AWeber – If you are just starting out we use and recommend AWeber for its deliverability and ease of use.
ActiveCampaign – Very powerful email marketing automation with a lightweight CRM.
Klaviyo – Very good email marketing software for ecommerce businesses.
Screenflow – If you’re using a Mac we recommend Screenflow for creating screencast video. It’s simple to record and edit from within this program.
Camtasia – For PC users we recommend using Camtasia. Similar to Screenflow you can easily create and edit screencast video.
Jing – For short form screencast video we use Jing. You can turn it on, shoot a quick screencast video and shoot a link to a colleague or customer where they can view the video.
SnagIt – Capture almost anything on your screen, make edits, resize. It’s a bloggers must have tool.
EZS3 – We use EZS3 to upload and deliver video that we host on Amazon S3. We can customize the video player and generate the embed code from within EZS3.
Wistia – We use Wistia to add email opt-ins and other calls-to-action to video. It looks great on every device and has outstanding analytics.
HandBrake – We use Handbrake to compress video and convert video from nearly any format into a format we can use.
PowToon – Easily create explainer video.
Video Blocks – You’ll find a great selection of reasonably priced royalty free video on Video Blocks. We use them to add a bit of flare to our videos.
InfusionSoft – We use InfusionSoft to manage our customers, process payments and manage access to our various membership websites. We also occasionally send email through InfusionSoft.
Samcart – Used to build order forms and other pages that “sell”.
Stripe – Dependable, easy to configure payment processing with a rich feature set.
Braintree – Secure payment processor and gateway all in one.
Square – We use Square to process credit card payments at our events.
NMI – NMI has been a reliable payment gateway for Digital Marketer for years.
Transmit – For Mac users we recommend Transmit for FTP, SFTP and to manage files on Amazon S3.
Filezilla – For PC user we recommend Filezilla for FTP and SFTP. It’s free and well supported.
Versions – For Mac users we recommend Versions for version control and tracking changes made to files.
Evernote – The ultimate productivity tool for syncing information across all of your devices. Highly searchable.
HipChat – We use HipChat as our private Instant Message platform in the office. You can share files and create private rooms.
Gliffy – We use Gliffy to draw diagrams and map out plans for marketing funnels.
Podio – We use Podio as our project management platform. We can share files, track progress and collaborate on specific projects from within Podio.
Google Docs – We use Google Docs to store and collaborate on documents that we use and update often.
Dropbox – This I how we keep our files in order, especially those pesky large file folders that you can share via email. We use this for our internal teams and for our partner initiatives too.
Slack – We’ve recently outsed HipChat with Slack. It’s another great internal chat tool with more bells and whistles.
GoToMeeting – We use GoToMeeting for small meetings where we need screen sharing capability.
GoToWebinar – We use GoToWebinar to deliver and record large webinars to customers and prospects.
HootSuite Pro – We use Hootsuite Pro to manage Twitter. We like how easy it is to add Google UTM parameters in the pro version. It’s easy to use and cloud based.
MeetEdgar – Another alternative to Hootsuite that we use to schedule our posts on social media. Make sure to use UTM parameters to measure your social media efforts in Google Analytics.
Mention – Social listening and reputation management software with a reasonable price.
Dreamstime – We use Dreamstime to purchase royalty free images for blog posts and other marketing collateral. They have a very large selection and good pricing.
Adobe Creative Cloud – We use Photoshop, Illustrator, After Effects, Premiere Pro and occasionally Dreamweaver in-house to create and edit graphics, web pages and video.
Zendesk – We use Zendesk to manage customer service both through email and phone.
HelpScout – Dependable and secure help desk software.
Visual Website Optimizer – For drop-dead simple ease of use in creating split and multi-variate website tests we recommend Visual Website Optimizer. It’s point-and-click interface and support documentation make it easy to get started testing.
Improvely – Get Analytics that show how funnels are performing.
Clickmeter – Create and track the performance of links.
Google Analytics – We’ve tried the more expensive analytics solutions and we keep coming back to good ol’ Google Analytics.
Optimonk – We use Optimonk for our onsite retargeting efforts. We use this for our exit pops, scroll pops, and targeted offers.
Optinmonster – This is an alternative to Optimonk with it’s main strength coming from the WordPress plugin. They’ve recently released a SaaS option that is definitely worth checking out.
BananaSplash – A mobile-centric pop-up tool that utilizes mobile templates and advanced targeting.
TruConversion – A qualitative data tool that provides heatmaps, session recordings, user surveys, and more.
Hotjar – Heatmaps, session recordings, user surveys, and more in a single tool.
PushCrew – We use PushCrew to send push notifications to blog readers, podcast listeners and customers. We send a mix of content and offers.
Contest Domination – We use this at Native Commerce to create viral contests.
Gleam – We use Gleam to create contests and social rewards programs to increase shares, consumption, and sales.
16 Areas of Every Digital Marketing Business & Digital Tools We Recommend Read More »
***
Summary:
a case in point showing how online trolling (and consequential virality) works. Screenshots show the tactics employed while metrics support my assumptions. The post is organic from a 21 followers page.
***
Detail:
Word ‘trolls’ really doesn’t apply to the advanced tactics these commentators undertake. Nowadays they are organized, come in groups, united in their goal which is usually to be the opposing side of an issue and drown the voices of regular visitors in the number of their comments. If anyone knows the word for this type of organized trolling, please share.
I have a new current events fact-checking Facebook page. I’ve had it for about 2 months and have only 21 followers, 16 likes and not looking to grow the audience right now.
About two weeks old post about police brutality has gained modest traction as some 10 non-fans shared and reacted. But somehow the post caught attention of a troll. That was less than 24 hours ago. Since then this post gained 75 reactions and comments which drowned every other comment. Nobody responded to their comments, so there is no discussion or conflict. Yet. But if anyone did respond, this would be ugly.
This example shines a light on manipulation of online attention: not only is it impossible to see others’ opinions but this flood of unified message is drowning the fact that the event had occurred regardless of anyone’s opinion. A random visitor sees 75 people pointing out the sky is green, they too may think 75 people cannot be wrong.
*Note: in order to avoid conflict on your page you may attempt to hide or delete problematic comments. This is fine while its manageable. But an army of organized trolls can and will overwhelm you at which point you can only delete the post – or risk them spread through your page and do intentional damage.
Original link from the picture: https://twitter.com/_popaboywill…/status/1267257954048278529
Let’s talk about online trolls Read More »
How to export Facebook campaign from one ads manager and import it to another
How to export Facebook campaign from one ads manager and import it to anotherNote: once you import the campaign, go to the ad set and click SAVE under your custom audience created in the original account. This audience is still here but not saved in your account.Note re file: if errors come up during import, just open the .csv file and delete values next to problem parameters. Save the file again (don’t worry if it shows up as .txt file now) and upload it. You are done.
Posted by Tessa Digital on Thursday, April 30, 2020
How to export Facebook campaign from one ads manager and import it to another Read More »