Tips & Tricks

Ensure you're not making some common SEO mistakes with this infographic listing.

source https://www.socialmediatoday.com/news/the-most-common-website-mistakes-affecting-your-seo-in-2020-infographic/580672/

YouTube's working on a new video analytics display to help creators better understand where their views are coming from, and how to maximize performance.

source https://www.socialmediatoday.com/news/youtubes-working-on-a-new-analytics-overview-summary-to-help-creators-maxi/580671/

TikTok has found itself caught up in another controversy, this time relating to how it suck in data from other apps on your device.

source https://www.socialmediatoday.com/news/tiktok-says-it-will-stop-grabbing-data-from-user-clipboards-after-new-ios-u/580668/

With more companies joining a planned boycott of Facebook ad spend in July, CEO Mark Zuckerberg has said that Facebook will start labelling content from politicians which break platform rules.

source https://www.socialmediatoday.com/news/zuckerberg-says-that-facebook-will-start-adding-labels-to-rule-breaking-con/580665/

YouTube has launched a new hub of information on its various platform policies, and how they're implemented.

source https://www.socialmediatoday.com/news/youtube-launches-how-youtube-works-explainer-platform-to-share-informatio/580597/

Snapchat has published a new trends report, which highlights all the key topics that have seen increased discussion among Snapchatters in the first half of 2020.

source https://www.socialmediatoday.com/news/snapchat-outlines-key-topics-and-trends-on-the-rise-in-new-report-infograp/580590/

YouTube has showcased some of the best examples of advertising on its platform as part of its 2020 NewFronts event.

source https://www.socialmediatoday.com/news/youtube-showcases-top-ad-campaigns-as-part-of-its-2020-newfronts-presentati/580588/

Google will enable more businesses to utilize is messaging tools, which connect consumers direct from search and map listings.

source https://www.socialmediatoday.com/news/google-expands-access-to-its-business-messaging-tools-from-search-and-maps/580586/

TikTok has launched a new 'TikTok fo Business' website, which is a hub for news and information around how marketers can make use of the platform.

source https://www.socialmediatoday.com/news/tiktok-launches-tiktok-for-business-platform-for-marketers/580581/

Facebook is adding new warning labels to get users to re-think sharing of old articles in the context of new information.

source https://www.socialmediatoday.com/news/facebook-adds-new-warning-prompts-to-stop-unintended-sharing-of-older-news/580576/

Facebook is providing more color customization options for groups in order to cater to vision-impaired users.

source https://www.socialmediatoday.com/news/facebook-is-adding-more-color-customization-options-for-groups/580503/

Facebook-owned WhatsApp is working on animated stickers, which could add another element to your chats.

source https://www.socialmediatoday.com/news/whatsapps-testing-animated-stickers-in-chats-another-element-in-facebook/580501/

After first launching its TikTok-like 'Reels' function to users in Brazil, Instagram is now expanding the option to more markets. 

source https://www.socialmediatoday.com/news/instagram-launches-its-tiktok-like-reels-function-in-more-regions-adds-n/580499/

Snapchat has published a new report which looks at how Snapchatters are responding to the COVID-19 pandemic.

source https://www.socialmediatoday.com/news/snapchat-publishes-new-data-on-how-its-users-are-responding-to-covid-19/580489/

LinkedIn has launched a new COVID-19 recovery tracker to highlight key economic indicators as we navigate through the pandemic.

source https://www.socialmediatoday.com/news/linkedin-launches-us-recovery-tracker-to-measure-key-economic-indicators/580486/

Facebook is rolling out some new updates to its Live Producer live-streaming platform, including graphic overlays and feature links.

source https://www.socialmediatoday.com/news/facebook-rolls-out-updates-for-live-producer-streaming-platform-including/580485/

Several big-name brands will halt their Facebook ad spend next month in protest over the company's decision not to address hate speech.

source https://www.socialmediatoday.com/news/more-brands-join-campaign-to-pause-facebook-ad-spend-in-july-in-protest-ove/580480/

Google has announced a change in its data retention approach, which will see it auto-delete user activity data after 18 months.

source https://www.socialmediatoday.com/news/google-will-now-auto-delete-user-activity-data-after-18-months-by-default/580472/

Twitter has once again added a warning to a tweet from US President Donald Trump for violating its terms against abusive behavior.

source https://www.socialmediatoday.com/news/twitter-adds-a-warning-screen-to-another-tweet-from-us-president-donald-tru/580410/

Noticed more ads in your Twitter feed of late? Twitter testing out some new, in-feed presentation options.

source https://www.socialmediatoday.com/news/twitter-pushes-more-ads-into-feeds-improves-responsiveness-of-algorithm/580400/

Facebook is rolling out a new tool to help businesses comply with California's data-protective Consumer Privacy Act.

source https://www.socialmediatoday.com/news/facebook-adds-new-limited-data-use-setting-to-help-businesses-comply-with/580398/

Facebook is moving into the next stage of VR adoption, with the retirement of its first-generation standalone headset.

source https://www.socialmediatoday.com/news/oculus-is-moving-to-the-next-stage-with-the-retirement-of-its-first-genera/580392/

Instagram has published a new set of requirements for businesses looking to use its shopping tools, including the new Shops option. 

source https://www.socialmediatoday.com/news/instagram-updates-eligibility-requirements-for-instagram-shopping-ahead-of/580384/

Instagram is giving new advertisers in some regions the option to create Instagram ads without having to link to Facebook Ads Manager.

source https://www.socialmediatoday.com/news/instagram-will-enable-new-advertisers-to-create-ads-without-linking-to-a-fa/580310/

TikTok is looking to show its support for the LGBTQ+ community with a range of announcements for Pride Month.

source https://www.socialmediatoday.com/news/tiktok-adds-new-features-for-pride-announces-new-initiatives-to-support-th/580307/

Google has dubbed this week 'International Small Business Week', and is providing a range of educational resources and tools to assist SMBs with their digital presence.

source https://www.socialmediatoday.com/news/google-launches-new-tools-to-assist-smbs-as-part-of-week-long-initiative/580305/

Google is adding fact check markers to Google Image search results as another means to help reduce the spread of misinformation.

source https://www.socialmediatoday.com/news/google-adds-new-fact-check-labels-to-google-image-search-results/580288/

LinkedIn continues to make its new 'Stories' feature more widely available, this time bringing it to Australian users.

source https://www.socialmediatoday.com/news/linkedin-expands-roll-out-of-linkedin-stories-to-australia/580224/

Video can play a key role in maximizing your eCommerce marketing – check out these stats.

source https://www.socialmediatoday.com/news/the-importance-of-video-marketing-in-ecommerce-27-stats-you-need-to-know/580216/

Webinars and podcasts can help you build deeper relationships with your audience – but which one is better? Some key pointers for your business.

source https://www.socialmediatoday.com/news/the-pros-and-cons-of-webinars-and-podcasts-infographic/580215/

Game streaming platform Twitch could be set to become a much bigger focus as it moves into live sports broadcasting.

source https://www.socialmediatoday.com/news/twitch-will-stream-selected-premier-league-matches-as-it-looks-to-expand-in/580214/

Civil rights groups have called on advertisers to stop their Facebook ad spend in July in protest against the company's inaction over racist and divisive content.

source https://www.socialmediatoday.com/news/civil-rights-groups-call-on-advertisers-to-pause-facebook-ad-spend-in-july/580207/

Facebook has announced a range of new measures to help address racial inequality, both in the broader community and inside Facebook.

source https://www.socialmediatoday.com/news/facebook-announces-200-million-in-funding-for-black-owned-businesses-among/580155/

Facebook Tip #33: How to See the Relationship History of Any Two People on Facebook

1. Navigate to the profile of the first people you want to see and make a note of their username. You can find it in the URL.

2. Repeat the process for the second person you want to see.

3. In your browser’s address bar, type www.facebook.com/friendship/[username 1]/[username 2]/, replacing the usernames as appropriate.

Press Enter.Now you should be able to see all public posts where the two people tagged each other.

This infographic summarizes it pretty much the way it is.

Experience shows Wednesdays morning to mid-afternoon are times when Facebook gets most attention. Also, most marketers know this so you may want to explore your audience habits. This also depends on industry you advertise in and on your targeted demographics. Depends on the topic too – some things never go unnoticed: kittens, puppies, toddlers and puppies, and nudity.

How to see your campaign results by changing your Ad Manager columns view

Here is a 2 minute video how you can change your results view to see basic metrics for your campaign. I am using my own customized preset view named “MihaelaDefault” which I updated by excluding couple of columns and saving the preset. You can do that too.

Basic columns:

• results – results of your selected campaign eg. page likes, call now clicks, website views etc.
• reach – how many people had this ad in their view (most probably seeing it)
• impressions – how many times the ad showed up regardless of being seen
• CTR (clickthru rate – % of people who clicked on this ad on purpose and went to your website,
• watched your video, liked your page, etc. Generally everything above 2-3% is good.
• CPC (cost per click)not as important because it takes into account accidental clicks
• Cost per result – this is cost per your goal – goal of the campaign.

If you struggle with GoDaddy’s file manager limit – here is what I found out. The hard way.

GoDaddy limits your resources when you are taking more than others hosted on the same server. You are not using all your resources, but you are using more bandwidth than others which triggers clampdown on your activity and you have to give up. It’s not an option – you are forced to give up because no site works. Everything stops.

Today I was uploading favicon to one of my pages. It was 47KB and the upload stopped because all the data transfer stopped because of this limitation. So I waited a bit, and once it calmed down, I continued.

Disclosure: I am using GoDaddy Ultimate shared hosting plan for 13 of my pages with literally no traffic, no heavy media, and 4 sites are AMP enabled – meaning they are as plain as they can be. The only thing that GoDaddy recommends is 10 sites or less for a hosting plan of this size.

Next time we’ll talk about file usage limits on GoDaddy.

Gmail tip: How to unsnooze your email. If you want the “Snoozed” label to disappear, just open the email. The “Snoozed” will be removed.

Here is how:

1. Open the Gmail app on your phone.
2. Tap the three-line menu icon in the app’s upper-left corner, then scroll all the way down the main menu and tap “Settings.”
3. Tap the name of your Gmail account, then tap “Notifications” and make sure the option is set to “All.”
4. Tap “Inbox notifications” and make sure the box next to “Label notifications” is unchecked.
5. Next, tap “Manage labels” and find your “VIP” label in the list. Tap it, make sure its “Sync messages” option is set to “Last 30 days,” and make sure both “Label notifications” and “Notify for every message” are checked.
6. Look through the rest of the labels in the list—any labels for which you don’t want to receive notifications—and make sure those same boxes are unchecked for all of them.